Generation X, Y, Z
Generation X, Gen X – sostantivo
Generation Y, Gen Y – sostantivo
Generation Z, Gen Z – sostantivo
Generation X is fed up of being stuck in the middle between older workers who refuse to retire and younger ones who are treated far better than they ever were.
Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches.
Generation Z are — to their cynical Gen X parents — almost nauseatingly worthy, keen to volunteer and aware that an education is to be treasured.
In un recente post abbiamo parlato di millennial, appellativo con cui ci si riferisce ai giovani del nuovo millennio, quelli nati tra la fine degli anni ’80 e la metà dei ’90. Un altro termine molto usato per questi stessi giovani, soprattutto al di fuori degli Stati Uniti, è Generation Y, sulla falsariga di Generation X, ovvero i nati tra i primi anni ’60 e la metà dei ’70, quella dei cosiddetti baby boomers. Mentre questi ultimi hanno goduto delle opportunità legate al boom economico del dopoguerra, la Generation X è stata spesso etichettata come apatica e sfiduciata nel futuro. E se la Generation Y è al passo con le tecnologie più recenti, è anche quella si trova ad affrontare una situazione di incertezza e di cambiamento sconosciuta alla generazione precedente. La Generation Z, cioè quella dei giovani nati nella seconda metà degli anni ’90, è la generazione dei nativi digitali, cresciuta a pane e internet.
Origini del termine
Il termine Generation X fu coniato negli anni ’50 ma prese piede dopo la pubblicazione, nel 1991, del romanzo di Douglas Coupland Generation X: Tales of an Accelerated Culture (in italiano semplicemente Generazione X). Sulla sua scia nacquero poi Generation Y e le altre a seguire.
Generation X, Gen X – noun
Generation Y, Gen Y – noun
Generation Z, Gen Z – noun
Generation X is fed up of being stuck in the middle between older workers who refuse to retire and younger ones who are treated far better than they ever were.
Gen Y kids are known as incredibly sophisticated, technology wise, immune to most traditional marketing and sales pitches.
Generation Z are — to their cynical Gen X parents — almost nauseatingly worthy, keen to volunteer and aware that an education is to be treasured.
We looked recently at the term millennial, which refers to young people born between about 1980 and the early 1990s. Another name for this age group, used especially in countries outside the US, is Generation Y, following a tradition that started with the labelling of those born after the baby boomers, between the early 1960s and the mid 1970s, as Generation X. While the boomers are seen as having profited from the freedoms and opportunities of the postwar world, Generation X are often portrayed as aimless and disaffected. Generation Y, meanwhile, are seen on the one hand as the children of the digital age but on the other as experiencing levels of change and insecurity unknown to their parents. The defining feature so far of Generation Z, those born after the mid 1990s, is that they have grown up with the internet and more recently social media.
Origins
Although the term Generation X was coined in the 1950s, it came to widespread attention as a result of the publication in 1991 of Douglas Coupland’s novel Generation X: Tales of an Accelerated Culture. The naming of Generation Y simply followed this pattern.
