SEO
SEO – sostantivo
search engine optimization – sostantivo
If there was ever an industry that was little understood by outsiders it’s SEO.
Here are five simple SEO tips for beginners.
Search engine optimization is often about making small modifications to parts of your website.
Non ha molto senso avere un sito web se nessuno lo visita. Ma come si fa a ottenere un traffico consistente verso il proprio sito? Niente paura, c’è il SEO, o search engine optimization, ovvero l’ottimizzazione per i motori di ricerca, l’insieme di strategie e pratiche volte ad aumentare la visibilità di un sito migliorandone la posizione nelle classifiche dei motori di ricerca. Per assicurarsi che gli utenti arrivino al contenuto di un dato sito le keyword (parole chiave ma anche stringhe di testo) sono molto importanti e intorno al SEO è fiorito tutto un settore di servizi proposti ad aziende e privati per migliorare e promuovere i loro siti web.
Origini del termine
SEO è un initialism, una sigla composta da iniziali di parola che sono pronunciate lettera per lettera, in questo caso search, engine, optimization. La paternità del termine non è chiara, ma la sigla risale alla metà degli anni 1990, con la proliferazione dei siti web e l’evoluzione dei motori di ricerca.
Traduzione di Loredana Riu
SEO – noun
search engine optimization – noun
If there was ever an industry that was little understood by outsiders it’s SEO.
Here are five simple SEO tips for beginners.
Search engine optimization is often about making small modifications to parts of your website.
There’s not much point in having a website if no one visits it. So how do you ensure that as many people as possible are brought to your site? SEO or search engine optimization is the process of ensuring that a particular website comes high on the list of results returned by a search engine. The way to achieve this is to make sure that your content is picked up, by including words and phrases that are used by the people you want to attract to your page. These terms are known as keywords, and an entire industry has grown up around helping people and businesses optimize their websites so their content is picked up by the leading search engines.
Origin
SEO is an initialism (that is, it is pronounced by saying the individual letters and not as a word) formed from the first letters of the words search, engine and optimization. Various people claim to have coined the term, but what seems to be beyond doubt is that it started to be used in the mid to late 1990s when websites started to proliferate and the first search engines gained large numbers of users.
