Generation Z, K
Generation Z, Gen Z – sostantivo
Generation K – sostantivo
Generation Z are — to their cynical Gen X parents — almost nauseatingly worthy, keen to volunteer and aware that an education is to be treasured.
Generation K is more sober: teenagers drink less alcohol and take fewer drugs than their recent predecessors.
If you can’t imagine never having Internet again and the thought of losing your phone terrifies you, you definitely fit the Generation K profile.
La Generation Z, cioè quella dei giovani nati dopo la metà degli anni ’90, è la generazione dei nativi digitali, perfettamente a loro agio con le tecnologie digitali e i social network. Sono giovani nel complesso maggiormente interessati e più attivi nel sociale della generazione che li ha preceduti, la Generation Y, ma quanto ciò sia dovuto all’entusiasmo e all’idealismo della gioventù ancora non si sa.
Una sottocategoria della Generation Z è quella che l’economista inglese Noreena Hertz ha ribattezzato Generation K, formata da ragazze di età compresa tra i 13 e i 21 anni. Secondo la Hertz, che ha studiato a fondo questa categoria e ha pubblicato un saggio sull’argomento, nonostante queste giovani donne siano figlie di un’epoca fortemente influenzata dalla tecnologia, dall’incertezza economica e dalla minaccia del terrorismo e appaiano dunque comprensibilmente ansiose, dimostrano di avere notevoli doti di generosità, apertura mentale e creatività.
Origini del termine
Mentre Generation Z segue la scia di Generation X e Y, Generation K prende il nome da Katniss Everdeen, l’eroina della popolarissima saga Hunger Games, diventata un idolo degli adolescenti.
Generation Z, Gen Z – noun
Generation K – noun
Generation Z are — to their cynical Gen X parents — almost nauseatingly worthy, keen to volunteer and aware that an education is to be treasured.
Generation K is more sober: teenagers drink less alcohol and take fewer drugs than their recent predecessors.
If you can’t imagine never having Internet again and the thought of losing your phone terrifies you, you definitely fit the Generation K profile.
The defining feature so far of Generation Z, those born after the mid 1990s, is that they have grown up with the internet and, more recently, social media. There are some indications that they are more socially aware and engaged than their immediate predecessors in Generation Y, but this could just be the optimism and idealism of youth.
A subset of Generation Z are what British author and academic Noreena Hertz has dubbed Generation K, girls and young women aged between around 13 and 21. According to Hertz, who has spent considerable time studying and speaking to this group and published a report on them earlier this year, their lives have been shaped by technology, economic uncertainty and terrorism. However, while they show understandably high levels of anxiety they are also generous, open-minded and creative.
Origins
While Generation Z follows in the sequence of Generations X and Y, Hertz named Generation K after Katniss Everdeen, heroine of the wildly popular Hunger Games series and an idol for many of her young admirers.
