-fluencer
-fluencer – suffisso
Become a Petfluencer. We are always looking for new petfluencers to add to our roster.
Recent figures reveal the most popular cleanfluencer is making almost £7,000 per sponsored post on Instagram.
Emma Chamberlain, 18, is not your archetypal teen–fluencer.
La popolarità di influencer (termine di cui abbiamo parlato in un post del 2017) non accenna a diminuire, anzi: il mercato potenziale dell’attività è talmente vasto che la categoria degli influencer si è suddivisa in sottoinsiemi, con conseguente nascita di un nuovo suffisso, -fluencer, preceduto da una vasta gamma di sostantivi, aggettivi e verbi. Per citarne solo qualcuno, ci sono mum- (or mom-)fluencers, che mescolano esperienze di vita a consigli su prodotti e servizi per mamme e bambini; fit-fluencers che parlano di fitness, salute, cura del corpo; e petfluencers (al cui interno troviamo dogfluencers, catfluencers ecc.), che usano i propri animali da compagnia per proporre questo o quel prodotto; talvolta il petfluencer è l’animale stesso, dai più tradizionali cane o gatto ai più insoliti procione e pappagallino.
Origini del termine
-fluencer è un esempio di libfix (da liberated affix), termine coniato dal linguista Arnold Zwicky per quegli affissi che si sono ‘liberati’ dalle parole da cui hanno avuto origine (in questo caso influencer) e che si combinano con altre per formare nuovi termini.
Traduzione di Loredana Riu
-fluencer – suffix
Become a Petfluencer. We are always looking for new petfluencers to add to our roster.
Recent figures reveal the most popular cleanfluencer is making almost £7,000 per sponsored post on Instagram.
Emma Chamberlain, 18, is not your archetypal teen–fluencer.
The term influencer (the topic of a post on this blog in 2017) has been around for quite some time, although its current use to mean someone who uses their position on social media to gently encourage their followers to buy certain products has only emerged over the past decade. The potential market for this activity is so vast, however, that influencers have split into subsets. This has led to the emergence of a new suffix, -fluencer, which can be preceded by a wide range of nouns, adjectives and verbs to refer to someone who sells their particular brand of online magic to a particular audience. So a mum- (or mom-)fluencer is someone who combines snippets from her own life with recommendations for products that will make your life more like hers; fit-fluencers sell a lifestyle of healthy eating and toned abs; while a petfluencer is someone who uses their pet to sell stuff online, or sometimes the pets themselves. Petfluencers can be subdivided into catfluencers, dogfluencers … you get the idea. The possibilities are endless.
Origin
-fluencer is an example of a particular kind of affix called a libfix. The term was coined by linguist Arnold Zwicky to refer to an affix that starts life as part of a word (in this case influencer) and then breaks away to have a life of its own, combining freely with other words to form novel lexical items.
